About Us

We are a women’s fashion platform rooted in rebellion, individuality, and the courage to break conventions.Founded in Hong Kong in 2022 by a local Hong Kong women’s fashion designer, we now have offices in Shanghai and the United States.
We champion emerging Hong Kong women’s designers who stay true to themselves, break boundaries, challenge norms, and create powerful womenswear beyond trends.
We believe fashion is more than clothing—it is an attitude, a quiet yet strong resistance, and a declaration of identity.As founder and Hong Kong women’s fashion designer, I created this space for every female creator and wearer to live fearlessly, authentically, and uncompromisingly.

AUTHENTICITY

We offer authentic designer pieces, handcrafted by the original fashion designers, unlike cheap replicas that have been circulating on other sites. By shopping with us, you're directly supporting these talented designers. We promise authenticity and unmatched quality.

WHAT WE OFFER

  1. Underrated Finds: We're always on the hunt for the most underrated, emerging designers, bringing their unique pieces straight to you.
  2. Affordable Luxury: We make it easy for you to own stunning designer pieces without breaking the bank.
  3. Global Reach: Enjoy affordable shipping to select countries, complete with detailed tracking.
  4. Customer-First Experience: Got questions? Our customer service team is just an email or message away, 24/7.
  5. Thriving Community: Be part of a global community that celebrates rebellious individuals of all genders.

LOGISTICS & SHIPPING

All of our products are shipped directly from our warehouse inShanghai, China, using safe and stylish packaging.

Once your items are processed with the designers and ready to ship, we’ll send them out with atracking link, so you can follow every step of the delivery.

Shipping fees and taxes are includedin the product price — no hidden costs.

CUSTOMER SERVICE

Have a question, concern, or feedback? Even if you just want to say hi, feel free to reach out.

We are the WOOILY Team, and our dedicated Pixie Rebels — a young, passionate, and capable group — personally handle all customer service via email, phone, and social media.

We support communication in English and Korean, and we aim to respond within 12–24 hours on business days.

📞 Phone: +1 279-200-7440

📧 Email: wooily@wooily.com

OUR PROMISE

You're not just buying clothes — you're lending a hand to fashion revolution.

By shopping with us, you'resupporting emerging designersand fueling meaningful change in the industry.

We’re not here to add more mass-produced, soulless products to the world.

Youare part of something different. Something better.

Thank you for being a vital part of our community.